TCM 001: Increase Time Spent on Your Shopify Store with Shoppable Videos
In today's issue, I want to share 3 very simple ways I've implemented user-generated content (UGC) through shoppable videos to add hundreds of hours of user time to 1 of my stores.
To date:
- £61.3K+ in influenced sales
- 12.58% of visitors watched them
- 4.8% of watchers made a purchase
I cannot understate the importance of adding time spent on your Shopify store – from shoppers:
- Learning more about your products
- Building a deeper emotional connection to your brand
- Demonstrating to Google & Facebook that your store is a place to be
That means:
- More conversions
- Higher average order values
- Higher search engine rankings
- Reduced customer acquisition costs
If you're capturing UGC or creating any kind of video content for your brand, I urge you to implement these 3 examples and increase the time spent on your Shopify store in 2023.
The results have been measurable and significant:
Use Case #1: Blog Embedded Videos
One of my favourite ways to use UGC videos (I personally use Videowise) is by embedding shoppable videos within existing blog posts.
If someone is discovering my brand through Google for the first time, finding an article I've written because it answers their question, and I have a product that goes on to solve their problem...
I want to give them a very visual and immediate cue to learn more & make a purchase – with ease.
One of my most popular blog articles has an embedded video with an 84.93% engagement rate.
Over 1,811 people have watched that video, which has resulted in 41 video-influenced purchases from that article alone.
These videos were previously sitting idly in a Google Drive.
They now drive sales and help me rank:
Use Case #2: Homepage Videos
Another great use case for shoppable videos is integrating them into homepage sections.
This is for anyone that's coming directly to my brand's homepage or is returning while considering a purchase decision.
I can demonstrate the product quickly in video form and build social proof from other customers and content creators.
I can also present a "Learn more" or "Buy Now" button directly within the video.
Check out the results:
Use Case #3: Product Page Videos
Lastly, I use shoppable videos within carousels and sections on product pages.
Much like use case #2 above, this helps build social proof & trust, as well as demonstrate how to use the products.
In my case, these videos answer many of my most popular FAQs.
One major plug I will give VideoWise is you can upload videos from any source, pull videos from socials or auto-detect them in YouTube videos.
Which is pretty nuts.
P.S. I'm showing Immi for demonstration purposes.
In Summary:
Shoppable videos (whether you're using VideoWise or another solution from the Shopify App Store) are a huge part of my strategy to build trust and demo my products to my customers.
I also use it as a testing ground for video ads for Facebook and TikTok.
If I know a video is getting a lot of engagement and watch time from my customers, it's potentially worth me running that as an ad too.
There is so much more I could be doing with shoppable videos such as:
- Embedding videos in Klaviyo emails
- Upselling via QR video codes on my packaging
- Using shoppable video links in SMS campaigns
But none of this is necessary to get started.
As we get deeper into 2023, I highly recommend you take any and all video content you have and start testing it on your store.
See if shoppable videos can help increase your conversion rate.
That's it for today.
I hope this is helpful and I'll see you next Saturday.
Whenever you're ready, there are 2 ways I can help you:
- The Ecommerce OS: The exact system I've used repeatedly to go from $0-1M in revenue profitably. (50% off for early birds)
- Work 1:1 With Me: To outline your goals, build a strategy, and develop a tactical action plan to grow your Shopify store. (200+ clients to date)
