TCM #021: 3 ways I'm harnessing the power of ChatGPT
Read time: 4 minutes
Morning one & all 👋 – Tom here.
Happy Saturday to 1,016 motivated ecommerce entrepreneurs.
Below is your weekly one short tip on marketing and revenue growth for your ecommerce business.
Enjoy & please hit reply if I can help in any way.
I've been hearing some chatter in the DTC space, with folks claiming that AI and GPT4 is "just glorified Googling".
Well, I'm here to tell you that's like saying a Ferrari is just another car. It's time we set a few things straight.
I've been tinkering with GPT4 for months now, and let me tell you, it's so far from just another tool in the toolbox – it's the entire shed of freaking tools!
It's become an integral part of my day-to-day operations. Ignore it at your own peril.
The AI world is moving at a ridiculous speed, and even for a tech junkie like me, it's a wild ride trying to keep up (I'm not kidding).
But here's the good news – you don't have to keep up with everything. You just need to leverage the heck out of this AI powerhouse and start delegating to it today.
So, without further ado, let's dive into a handful of actionable ways you can start using ChatGPT4 in your business right now.
1. Brand Voice Consistency:
One of the biggest challenges in marketing is maintaining a consistent brand voice.
But guess what? ChatGPT4 can help.
Let's use Vacation Inc as an example.
Feed it a piece of text that encapsulates your brand voice, and then give it a new piece you've written.
Ask it to tweak your new piece to align with your brand voice. It's like having a brand manager who ensures every word you put out there resonates with your brand.
You don't need to and shouldn't copy it verbatim, but use it to get past creative blocks.
See the example below live on ChatGPT: https://chat.openai.com/share/8232bf71-41cb-486f-9c85-213b3bb8a887
2. Ad Creation:
Remember those hilarious Porsche ads from the 90s? Want to create something similar for your brand?
Let's take Vacation Inc as an example again.
You can ask ChatGPT4 to create ads in a similar style, making it fun and engaging.
You can even use the URL via a browser plugin to help ChatGPT4 understand more about the brand.
It's like having a creative ad agency at your fingertips 24/7 that responds in seconds.
See the example below live on ChatGPT:
https://chat.openai.com/share/a67ffd22-3240-40d2-8080-0af7ad1413b5
3. Customer Service:
Dealing with a tricky customer and not sure how to respond?
Copy the entire conversation and ask ChatGPT4 for advice.
It can help you craft a response that's friendly, professional, and on-brand.
It's like having a customer service coach guiding you through those tough interactions.
Once you've got the conversation rolling, GPT4 will always remember the context so keep feeding it new CS enquiries.
And again, make requests of it like I did in the example below at the end.
See the example below live on ChatGPT4: https://chat.openai.com/share/820a0e0e-92f8-4d0d-b65f-d0467b50f082
These are just a few ways you can harness the power of ChatGPT4. But seriously, this is just the tip of the iceberg.
There's so much more you can do with this AI tool such as uploading files for interrogating the data, as well as solving complex coding issues.
Treat GPT4 like a co-pilot and give it as much context as you can.
If you find these tips helpful and want to keep them coming, just let me know.
I'm thinking of including one AI tip every week in each email. Would that be helpful to you?
As always, I'm here to lend a helping hand. If you have any questions or need further assistance, don't hesitate to hit reply.
Go delegate, go play, and keep building.
Talk next week!
Tom Brown
Note: While tools like these are fantastic, they're here to support, not replace, the human. I just want you to take advantage of these tools to go faster and focus on the work that matters – building great brands, delivering fantastic products, and serving people who care at a pace you've never been able to before. The genie is firmly out of the bottle.
P.S. Have a topic you'd like me to cover in the next newsletter? Let me know. I'm all ears. 📬
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