#039: Why Four Sigmatic is choosing Recart for improved conversions
Why Four Sigmatic is choosing Recart for improved conversions...
#039 / Monday 16th Sep 2024 / Read time: 3 minutes
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If you follow any of my content on Twitter / X – you've likely seen me banging on about Recart. In a good way.
I've been a user of theirs for going on 6+ years now. I've seen them pivot and grow with the industry, always fighting to maintain their position. (Soma and team – if you're reading this I promise I know you never rest on your laurels. You're troopers!)
Today, I wanted to share just one of the reasons Four Sigmatic recently switched from Amped to Recart.
For context, I wrote this before Four Sigmatic migrated.
They beat me to the punch.
Here's how Recart can drastically improve popup subscription rates
Recart recently took a look at Four Sigmatic's current popup strategy, and while they’ve got some solid elements in place, there’s a huge opportunity to boost their conversions and cut down their churn rate.
Let's break it down:
First, they’ve nailed the email capture—big, bold buttons and clear calls to action. But when it comes to SMS subscriptions, they’re losing up to 60% of potential subscribers.
The issue?
Users have to leave the site to reply ‘yes’ to a text.
It may seem pedantic, but it’s clunky, confusing for customers ("Why do I have to do this?"), leads to distraction and kills their conversion rates.
On top of that, SMS network providers prioritize sending verification codes over promotional messages, which means the confirmation can be delayed by up to 3 minutes or more.
Going into BFCM and Q4, those 3 minutes can make the difference between a purchase and churn.
What if Four Sigmatic switched to a more intelligent solution with a method whereby users stay on the site?
Taking Recart's approach – they send a one-time verification code that auto-fills and is prioritized on the network.
So there's no three-minute delay.
The message comes through immediately: no confusion and no unnecessary churn.
This approach can reduce churn by 5-10%. That’s huge.
What's more—their teasers and optimized popups can boost conversions from 25% to up to 40%. They can even delay the little close ‘X’ button by up to two seconds to prevent those knee-jerk closures.
Plus, they offer a minimized view of the popup for users who aren’t ready to commit, letting them return and activate the offer when they’re ready.
Here’s the bottom line: If you’re still relying on methods like Amped popups—who were rumored to be misreporting numbers, it’s time to upgrade, especially with MailChimp’s acquisition in the mix.
Let Recart run a test and show you how much more value they can bring to your brand (over and above being "just another SMS platform"—they're so much more).
It's why I've been paying them for 6+ years.
And hey, Four Sigmatic signed up to Recart before I could even finish sending this newsletter this week.
Drop me a reply if you want an intro or contact their team directly (who offer a fully managed service) to test Recart out yourself.
Equally, if you're having other niggles with your popups and want to talk all things email or SMS – hit that reply button.
Have a fantastic week ahead!
Tom
P.S. Are you in London on September 25th? I'm hosting a small event with Kynship for DTC brand owners and operators only. Apply here.
