It's a tailored ecommerce support package designed for DTC brands at different stages of their journey.

Whether you're an emerging brand or an established name, our plans provide expert ecommerce support, mirroring the benefits of an in-house head of ecommerce, but with the flexibility and cost-effectiveness of an outsourced model.

That's a valid question!

Firstly, the annual salary for a senior-level ecommerce expert can easily surpass $200,000+, not to mention additional benefits and overheads. And that's if you can even find one readily available. Moreover, there might be periods when you don't have enough tasks to keep them fully occupied, leading to inefficiencies and unnecessary costs.

Certainly! The On-Demand Head of Ecommerce service is designed to cover a broad spectrum of tasks that an ecommerce brand would typically need.

Here's a more comprehensive list, albeit we're still scratching the surface:

• Site Design & Optimization:
  • Redesigning Product Pages: Enhancing layout, visuals, and user experience to boost conversions.
  • Building Landing Pages: Crafting dedicated pages for marketing campaigns or product launches.
  • Homepage Enhancements: Redoing sections for better user engagement and clarity.
  • Site Speed Optimization: Implementing strategies to ensure your site loads quickly, enhancing user experience and SEO.

• Content & Copy:
  • Building Forms: Creating custom forms for lead generation, feedback, or other purposes.
  • Rewriting Copy: Enhancing product descriptions, landing page content, or any site copy to better resonate with your audience.
  • A/B Testing: Running tests on different page versions to determine what resonates best with your audience.

• Ecommerce Enhancements:
  • Setting Up Build-a-Box Offerings: Allowing customers to customize their orders or subscription boxes.
  • App Cleanup: Reviewing and optimizing the apps integrated with your platform.
  • Installing and Integrating New Themes & New Apps: Seamlessly adding new functionalities to your site.
  • Working with 3PLs: Coordinating the launch of new SKUs, ensuring inventory is updated and synced.

• Marketing & Outreach:
  • Klaviyo Campaign & Flow Strategies: Crafting effective email marketing campaigns tailored to your audience.
  • Email Builds: Designing and setting up visually appealing and high-converting email templates.
  • Launching Ad Campaigns: From strategy to execution, managing the launch of new ad campaigns across platforms like Meta/Facebook, Google, and more.
  • Creating New Ads: Designing and crafting compelling ad creatives tailored to your target audience.

• Product & Content Creation:
  • Working with Product Photographers: Coordinating product shoots, ensuring brand consistency, and optimizing images for the web.
  • Launching New Products: Overseeing the end-to-end process of introducing new products on your store, from listing to marketing.

• Collaboration & Recommendations:
  • Connecting with Development Teams: Providing expert recommendations and working alongside your developers to implement changes.
  • Platform Audit: A comprehensive review of your ecommerce platform, focusing on user experience, technical performance, and conversion optimization.

This list showcases the breadth of tasks that fall under the remit of a Head of Ecommerce.

The goal is to offer a flexible service that adapts to your brand's evolving needs, ensuring you have expert support in every facet of your ecommerce requirement.

Once you're onboarded, you'll get access to a collaborative task board.

Here, you can add tasks or requests related to your ecommerce needs.

Depending on your plan, tasks will be addressed within a specified turnaround time, ensuring swift and efficient execution.

On average, most tasks are executed within 48 hours. However, tasks with greater complexity or multiple components might require additional time to ensure precision and quality.

Once you're enrolled in our plan, you can add as many ecommerce tasks to your queue as you wish, and they'll be executed on by one. 

While you can request any ecommerce related task, the complexity and size of the task might require it to be broken down into smaller, more manageable sub-tasks. This ensures each aspect receives the attention it deserves.

For instance:

• If you request a "full website redesign," this would be broken down into tasks like "homepage redesign," "product page optimisation," "checkout process improvement," and so on.
• A request like "design a Holiday email campaign" might be a more simplistic task that requires copywriting, email design, and setting up the email distribution.
• Similarly, "launch a new Facebook ad campaign" could be segmented into "design Facebook ad creatives," "draft ad copy," and "set up ad targeting parameters."

By segmenting tasks, we can ensure that each component is executed with precision and expertise, leading to better overall results.

Absolutely! We understand that your needs might evolve over time. You can upgrade or downgrade your plan based on your requirements. Just get in touch, and we'll assist you with the transition.

Our team is well-versed with a wide range of ecommerce tools and platforms. However, we only work with Shopify and Shopify Plus.

If you have a specific tool in mind, let us know, and we'll do our best to integrate and work with it.

Depending on your plan, you'll have bi-weekly or weekly strategy sessions.

These are deep dives into your ecommerce operations where we identify areas of improvement, discuss growth opportunities, and plan for the upcoming period.

Our plans are designed to offer flexibility.

While we do have a standard agreement to ensure both parties are on the same page, there's no long-term lock-in. You can choose to discontinue the service with 90 days' notice.

No worries! We'll continue to revise the execution of the task until you're 100% satisfied.

We can tackle individual tasks on a project-by-project basis where required. Please contact us. 

I'd love to hear from you.

You can contact us directly or book a call, and I'll get back to you promptly.